Wednesday, May 16, 2007

A Great Example of Horrible Customer Service

So, as you know, it is my mission to open the eyes of the world on what is proper customer service and to recognize what we really have been getting as customer service, which frankly sucks.

Here's todays example of horrible customer service:

One of my clients tells me a story about how they were in a brokerage firm waiting to see the financial advisor that they had an appointment with. While he was waiting, a man comes walking down to the waiting room. Now, just looking at this man, you could tell he was dressed in his thousand dollar suit and ruled the world, or at least that was the essence he protrayed. He stops to ask my client if he can help him. My client proceeds to let the gentleman know that he has an appointment with someone(whom we will call Mr. X for future reference) and is waiting for that person. The man says, "well, I have time now if you want me to help you... wait, how much money is it that you plan on investing?" My client thinks the question is odd but answers him and says that he plans to invest $15,000. The man says, "oh, than Mr. X will be right with you!" and walks away. Dumbfounded, my client continues to wait for Mr. X but contimplated walking out the door.

Now, what was wrong with the above example, which by the way is a true story, but the names were obviously withheld to protect the innocent, I mean guilt, I mean.... C.Y.A., right! No, seriously though, what was wrong with that? If your not sure, either I didn't tell the story right or you really need help! Can you imagine waiting to see a financial advisor and having someone ask you how much money you plan to invest and when you tell them, they walk away as if you are a nobody! WOW! You know, to me and my client, that $15,000 is a lot of money in which he has worked extremely hard to earn. And imagine the nerve of the man who told him it wasn't enough?

So, what do you think of that type of customer service? I don't care if you have $50 or $50 million dollars, you should be treated the same when it comes to customer service. That is my philosophy and we all need to adapt it in order to change this world. Now, to make the story even better, my client has a large amount of money and that man never saw a dime because of the poor customer service he received.

My point is this... when waiting on customers, you never know who they are , despite how they may look or how they are dressed. And, no matter who they are, from the street bum to Bill Gates, we all deserve to be treated equally when it comes to receiving proper customer service.

Don't let this happen to you. Take a stand and fight for your right as a consumer to receive the best possible service out there. And for the employee in all of us, treat everyone the same. And give everyone the best you have to offer!

Together, we can all make a difference!

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